“Do lies really spread faster than truth?

Definitely yes, according to a new paper from Soroush Vosoughi and Deb Roy of MIT’s Media Lab, and Sinan Aral, a professor at the institute’s Sloan School of Management. In fact, these researchers found,

“It took the truth about six times as long as falsehood to reach 1,500 people.”

You might comfort yourself that lies and the truth must be the proverbial hare and tortoise, with the lies racing out of the starting gate, and the truth eventually catching up, perhaps? Sadly no, at least not on social media:

“Falsehood also reached far more people than the truth.”

Why are lies so much more powerful than the truth? The authors suggest .. continued at source

Megan McArdle, journalist


 

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