“our central question… with the world exploding to 9.5 billion people by 2060… how do you create a world where human beings have enough… cheap food, without ripping up the environment?”

“We have a nation of 300 million people and that’s just a tiny percentage of all the people on the planet here. And you’re right, the vast majority of people aren’t looking; they’re not paying attention to it.

I think our central question that radiates in our brain every single day is, with the world exploding to 9.5 billion people by 2060, according to UN reports, how do you create a world where human beings have enough protein, have cheap protein, cheap food, without ripping up the environment? Without massively abusing animals? Without sucking up the world’s water?

And part of the solution, I think, is plant-based food companies and plant-based approaches to these really vexing problems.”  source

Josh Tetrick, CEO of Hampton Creek, a startup food company seeking solutions to the currently unsustainable global food system


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